New Diet Exploits ‘Pics Or It Didn’t Happen’ Method

Obesity in western countries took off around the same time as everyone posting photos of their food on social media.

Jerusalem, July 7 – Aspiring weight-losers have seized on a phenomenon that until now has remained relegated to the colloquial, under which an event has no impact on the physical world unless documented with visual evidence – and, taking that principle to its logical conclusion, they eat as much as they want, but, since they do so out of camera shot, those calories cannot affect them.

A local fitness trainer began recommending the diet eight months ago. It has since spread through world of mouth all over the city. Those who have tried the Pics or It Didn’t Happen Diet report startling results and, more importantly, keeping the weight off over the long term.

Adi Pose, 34, wondered late last year whether the Pics or It Didn’t Happen principle could be applied to dieting and several other areas of life, and decided to experiment. He recruited ten of his clients to record their eating episodes, including meals and snacks, but to make sure that their phones and other recording devices, not to mention any security cameras, were deactivated or pointed elsewhere during the eating. Another five clients he recruited served as the control group; they continued to eat with all devices on as they normally would be.

“The results speak for themselves,” he boasted. “Not photographing or video-recording food results in the calories from that food vanishing.”

Pose explained the origin of his hypothesis. “Obesity in western countries really took off around the same time as everyone posting photos of their food on social media,” he recalled. “That got me thinking. What if there was more than simple correlation going on? What if there were some causal connection that we can use to attack this massive public health problem at its root? Well, it looks like the solution is simple. Keep your food unphotographed. No pics, didn’t happen.”

Scientists have already begun working to secure grant funding for replicative studies of the phenomenon. “It does look promising,” acknowledged Glissa Rol of Tel Aviv University. “Intuitively, it makes sense. Most people don’t exercise eating discipline, and even if they do, most of those definitely do not exercise narcissism discipline. In fact a large subset of physically fit people are precisely the type to share photos of everything they consume. So the phenomenon has been masked. Also we need to isolate the threshold of visual evidence below which the eating didn’t happen. that’s key to understanding the phenomenon.”

Rol admitted it has been a harrowing week or two since hearing about the diet and forcing herself not to share her gustatory experiences with everyone who follows her on Instagram.

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