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Fatwa: No, Pepsi Is NOT OK

A new bottle design features blue and white, identified with Zionism.

Beirut, July 3 – Islamic scholars weighed in on a continuing soft-drink controversy today with a ruling that the only acceptable answer when offered the number-two international brand of cola when one orders the number one brand is a resounding negative.

Religious leaders in the Shiite Muslim strongholds of southern Lebanon issued an official decree Wednesday mandating that Muslims refuse to accept Pepsi instead of Coca-Cola, on both basic religious grounds and because of anti-Zionist political considerations – though the scholars acknowledged the difficulty in completely distinguishing those realms with regard to the subject at hand.

Shiite cleric Ayam Atrashbagh published a fatwa this morning that requires Muslims to answer with a firm NO the question, “Is Pepsi OK?” when a server poses it. The insistence on avoiding Pepsi, the fatwa explains, stems from the soft drink giant’s alleged support for the evil Zionist enterprise, the flag of which uses blue and white – and that support is irrefutably evident in Pepsi’s choice of blue and white bottle caps in a new design.

“Pepsi must have known that one does not simply slap the unholy Zionist colors onto a product and then expect people of conscience not to react,” the document read.

“Also, what kind of imbecile thinks Pepsi was ever an acceptable substitute? Eww.”

Observers noted the irony in the cleric’s position. “For many decades, Arab and Muslim states maintained a ‘secondary boycott,’ on companies,” explained Middle East historian Nate Carbo, author of Imperialism Only Counts When Europe Does It (Doubleday, 2018). “Most of the Arab and Muslim world refused to do business with anyone who did business with Israel. That meant companies had to choose between the dozens of Arab countries and one small Jewish one. Pepsi chose the Arab League countries, while Coca-Cola favored Israel. It was a weird thing, with those two high-profile competitors opting not to compete, in a sense.”

The secondary boycott ended in the 1990’s amid a general thawing of relations between Israel and its neighbors, including a peace treaty with Jordan. Even the states that still refused to deal directly or openly with Israeli, Israeli companies, or Israelis themselves, ceased insisting that their own business partners undertake to sever commercial ties with the Jewish State.

Concern over Zionist imperialism – so pervasive that it has even taken over soft drink bottle caps in the region – has raised concerns to the point that some worry that the blue and white of other countries’ flags indicate the nefarious encroachment of Jewish sovereignty.

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