“It requires only a semantic change, not a policy alteration in the slightest.”
Berlin, May 5 – A consultant in Public Relations has suggested to the leadership of the Nazi Party that they will encounter less international opposition to their anti-Jewish policies if they use the term “Zionists” instead of “Jews” in their propaganda.
Al E. Abunima of the PR firm Finkelstein, Blumenthal, and Silverstein presented a report to Nazi leaders this week in which he delineated a number of strategies to forestall or prevent opponents from seizing on the movement’s central platform, its existential hatred of Jews. Abunima stressed that use of the term “Jews” runs the risk of evoking a downtrodden, persecuted minority, a prospect that carries the danger of giving enemies fodder for mobilizing their societies to fight Germany. If, however, the movement says it only seeks to eliminate “Zionists” from the world, or at least from the areas under its control, other societies will be much less likely to feel compelled to intervene.
“It has been demonstrated repeatedly that claiming only to oppose Zionism, and not Jews or Judaism, acts as a reasonably effective shields in Western academia, and to some extent even in Western politics, against charges of bigotry,” wrote the consultant. “At the same time, those who claim only to oppose Zionism can continue their anti-Jewish activities as before. It requires only a semantic change, not a policy alteration in the slightest.”
The Nazi Party did not formally request that the PR firm submit any such report. A Gauleiter for the Bavaria district told reporters the work was done on a voluntary basis after firm executives overheard Minister of Information Joseph Goebbels conversing about media strategy. The executives decided to conduct research into the terminology question and send it to the minister and several other party higher-ups, both to assist the government in its pursuit of a worthy goal and to establish connections and credentials in the political establishment that will serve them and the firm well.
“We noticed that Minister Goebbels and his staff were focused on the isolation, demonization, and ultimately elimination of the Jews from within German society,” said an Executive Vice President who spoke on condition of anonymity. “But if their goal is to remove the Jews – I mean ‘Zionists’ – from Europe and wherever else the Reich expands, the job will be easier if the tendentious, hateful rhetoric can be made less jarring beyond the current borders of the Reich. As a result, subsequent policies to isolate, persecute and eliminate these vermin will spark less opposition locally and internationally when a Final Solution is implemented outside the Reich’s current frontiers. Employing the term ‘Zionist’ instead of ‘Jew’ is a proven tool for such ends.”
The Gauleiter indicated that the party was weighing a similar role for the word “Communist” as well.